Valpak Reveals Special Envelopes Ahead of "The Addams Family 2" October Premiere

ST. PETERSBURG, Fla., September 13, 2021 – This October, Valpak is delivering something kooky, spooky and delightful to consumers! The Addams Family is back with a brand-new feature-length film in theaters and on demand October 1. To help celebrate, Valpak has curated an unprecedented special collection of envelopes with exclusive creative celebrating the first family of Halloween.

Valpak has been scaring up local and national savings for consumers nationwide for over 50 years, but this October – for the first time ever – it's presenting a collection of five special edition Valpak Blue Envelopes, each showcasing one Addams Family character. Morticia, Gomez, Wednesday, Pugsley or Fester will each deliver "Greetings From" a beloved vacation destination, right into consumers' homes.

Each envelope will encourage consumers to share in the frightening fun on social media, using #SnapSnapValpak to reveal which envelope they received and spread the word about the new major motion picture. Plus, consumers who dare to look inside these envelopes also have the chance to find a real treat: a $100 Instant Win check. That's 100 reasons to head to the mailbox and potentially fund some fall festivities!

Jay Loeffler, Chief Revenue Officer at Valpak, shared: "We're beyond excited to collaborate with MGM once more to get consumers excited about "The Addams Family 2." Working with this iconic franchise to help consumers kick off the fall season with a brand new adventure, interactive campaign and unbeatable savings is an amazing opportunity. Also, we can't wait to showcase our collection of five special edition envelopes – for the first time in Valpak history!"

A sequel to the 2019 smash hit, "The Addams Family 2" finds Morticia and Gomez distraught that their children are growing up, skipping family dinners and totally consumed with "scream time." To reclaim their bond, they decide to cram Wednesday, Pugsley, Uncle Fester and the crew into their haunted camper and hit the road for one last miserable family vacation. Their adventure across America takes them out of their element and into hilarious run-ins with their iconic cousin IT, as well as many new kooky characters. What could possibly go wrong? The film features the voices of Oscar Isaac, Charlize Theron, Chloë Grace Moretz, Javon "Wanna" Walton, Nick Kroll, Snoop Dogg, Bette Midler, Bill Hader and more.

Combined with the scary-good savings delivered by Valpak, this partnership is the kind of family-friendly fun that consumers will love. Envelopes hit homes during the month of October, just in time to catch "The Addams Family 2" in theaters or on demand October 1. Consumers can view the official trailer here as they prepare to wish the family "Boo-voyage!"

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications