Executive Leaders


Chris Cate

CEO & President

Chris brings 25 years of business acumen to the CEO & President role at Valpak in the areas of manufacturing, technology and sales. His expertise has been in business transformations, including the implementation of a state-of-the-art printing facility, giving Valpak a distinct competitive advantage in the direct mail space. Chris has been instrumental in designing and growing new product lines, driving sales initiatives – at Valpak, as well as its subsidiary companies, like the former Savings.com – and implementing Agile Enterprise principles that have boosted efficiency and while driving down costs. He has spearheaded thoughtful technology innovations, including transitioning from paper-based processes to a complete digital suite of sales tools that have optimized selling time, improved customer experience and driven revenue. Chris is also active in the local community, where he enjoys fostering growth in the technology sector of the greater Tampa Bay area by serving as a board member and past Chairman of the Tampa Bay Technology group.


Matt Biasini

Chief Financial Officer

Matt is responsible for all finance and accounting for Valpak. He is also responsible for our Business Intelligence, Business Planning & Analytics, and Legal functions. Before being promoted to his current position in 2013, Matt was Vice President of Sales Planning & Analysis. In that role, he was instrumental in the development of many of our current pricing and incentive programs. He also previously served as Director of Business Planning & Development and Director of Strategic Planning. Matt joined Valpak in 2004 as a Franchise Financial Consultant.

Valpak SKUlocal

Jay Loeffler

Chief Revenue Officer

Jay is responsible for the National, Franchise and local sales strategies for Valpak, including the retail grocery, CPG, and consumer healthcare business segments for SKUlocal. With both sales and marketing leadership experience, Jay has a proven track record of driving sales growth in a broad range of business sectors. Under Jay's leadership, his team has continued to drive double digit revenue growth in a diverse range of categories and apply analytics to the strategic selling process to ensure accountability and success for advertising partners. He previously served as Vice President of National Sales, CPG & OTC. Before joining Valpak, Jay worked for Wachovia Bank and Turner Broadcasting in sales and marketing. Jay holds an MBA from the University of Tampa with concentrations in marketing, economics, and applied analytics.


Matt Crowley

Executive Vice President, Local Markets

Matt joined Valpak in November 2017 and is responsible for local sales strategy and execution across Valpak's North American owned and franchised markets. He is a veteran media executive and entrepreneurial leader with deep experience in business strategy, sales, marketing, print and digital media, product development, and communications, including testifying to the U.S. Senate Subcommittee on Antitrust regarding competition on the Internet. Previously, Matt was Chief Marketing Officer at AT&T Interactive where he led consumer and advertiser products, branding, advertising and channel marketing. He also was Senior Vice President at AT&T-YP where he led the top performing $380M local sales organization of 680 sales professionals.


Benjy Uhl

Executive Vice President of Audience & Product Development

Benjy spearheads product development across Valpak's offerings, including The Blue Envelope, postcards, data and competitive intelligence. He joined Valpak in September 2017 to lead the growth of the company's new product and business development area, and is indispensable to our innovative approach. A long-time business partner with the Valpak franchise network, Benjy has a strong background in data and national sales, which aligns with two core initiatives: a data-first mindset and becoming a sales-focused organization. He is working to maximize Valpak's current U.S. footprint, adding clients and products in the company's well-known Blue Envelope of savings while also exploring new revenue streams. Benjy previously held executive positions in which he oversaw strategy, partnerships, sales, marketing and solutions development.


Nancy Cook

Senior Vice President, Franchise Development

Nancy is responsible for day-to-day franchise sales development operations and for franchise implementation and adoption of all print and digital products. She oversees franchise development, sales training, franchise operations and our sales coaches. Previously, Nancy was Senior Vice President of Digital Business Solutions, leading digital product development, platforms and strategic partnerships. She also was Vice President of Sales Operations, Vice President of Retail Business Solutions, and served as General Manager of Valpak of Tampa Bay and Valpak of Jacksonville. While at Tampa Bay, her office won the "Most Improved Valpak Franchise of the Year" in 2004. Nancy joined Valpak in 1996 as Director of Client Services when Cox Target Media acquired Carol Wright.


Mandy Febus

Vice President, Customer Engagement & CRM Operations

Mandy is responsible for Marketing and Communications strategies at Valpak. Initiatives that fall under her oversight include managing demand generation, customer acquisition and retention strategies, corporate messaging and internal communications. Prior to being promoted to the VP role, Mandy was responsible for the network-wide implementation of a digital transformation project that leveraged Salesforce.com as a core platform for the Valpak network, facilitating the use of CPQ for quoting and contract management. Mandy brings 15 years of experience working in marketing and marketing technology platforms, with B2B experience from the healthcare and life sciences industries where she spearheaded a variety of global marketing efforts.


Michele Maxfield

Vice President of National Sales

Michele leads the National Sales and Promotions teams, bringing over 20 years of experience in the direct mail industry to her role. She started with Valassis (now Vericast) in marketing and worked her way up to leading sales teams and managing their largest revenue accounts - all while exceeding goals and maximizing growth. With Valpak since 2016, Michele has had tremendous success closing new business with large retailers and e-commerce platforms, including Albertsons companies, Meijer, Costco, Shipt and others. In 2020, she won the "Key Content Award," and "Rising Star Award" in recognition of her sales accomplishments.


Kristine Moreno

Vice President, Human Resources

Kristine brings 18 years of Human Resources expertise to Valpak, having worked for industry-leading organizations that specialize in technology, logistics, communications and more. She has deep experience in organizational design and effectiveness, strategy, benefits management, and employee relations, with a passion for promoting inclusivity and a positive employee experience across departments. Kristine holds a Bachelor's degree in Business Administration and Master's Degree in Human Resource Development from Towson University. She oversees HR, Security and Environmental Health and Safety.