Valpak Partners with LEGOLAND® to Offer Free Child's Admission to Top Attractions This Summer

ST. PETERSBURG, Fla., May 24, 2021 – Awesome awaits this summer, with a special surprise for some lucky LEGO® fans! Valpak – the company that delivers savings to neighborhoods across America each month – is joining LEGOLAND® Resorts to bring family fun back in a big way, starting with a grand prize trip to LEGOLAND® New York Resort!

To celebrate the opening of its latest theme park, LEGOLAND is taking over Valpak's June envelope. Consumers can register at for the chance to win a VIP experience at the ultimate LEGO theme park destination in Goshen, New York. The prize package includes four (4) 2-day tickets to LEGOLAND New York, flights, hotel, car rental and even spending cash – just in time for fun in the sun!

With seven themed lands and a 250-room LEGO-themed hotel that's built for kids, LEGOLAND New York is ready to welcome visitors from far and wide to experience rides and attractions like its signature roller coaster, The Dragon, LEGO NINJAGO® the Ride, and much more! To launch consumers on their summer fun adventure, all LEGOLAND-themed Valpak envelopes can be redeemed for one (1) FREE child's ticket to LEGOLAND New York Resort or any other Merlin Entertainments attraction nationwide. Plus, there will be a special surprise in a few random envelopes: a family 4-pack of tickets!

Jay Loeffler, SVP at Valpak, shared, "Valpak is so excited to partner with entertainment legend Merlin Entertainments, not only to bring attention to the exceptional local deals in our Blue Envelope of Savings, but also to help families get back to having fun safely! By making each envelope good for one child's admission ticket, we hope to help our neighbors build some amazing memories this summer!"

"We're so excited to partner with Valpak to help families make unforgettable memories at LEGOLAND New York this summer," said LEGOLAND New York Resort Divisional Director Stephanie Johnson. "This bricktastic opportunity is the perfect summer surprise to delight families that are eager to get out and spend time riding, climbing, building, playing and learning together."

Get ready for sunshine, savings and a Summer of Awesome! LEGOLAND-branded Valpak envelopes arrive in homes 5/25 – 7/6. Consumers can visit for promotional details and sweepstakes rules.

About Merlin Entertainments
Merlin Entertainments is a global leader in location-based, family entertainment. As Europe's number one and the world's second-largest visitor attraction operator, Merlin operates 129 attractions, 21 hotels and 6 holiday villages in 24 countries and across 4 continents. Merlin's purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its employees.

See for more information and follow on Twitter @MerlinEntsNews.

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications