Albertsons Companies, Inc. Teams up With Valpak for Iconic Monopoly Instant Win
ST. PETERSBURG, Fla., Feb. 24, 2021 – Grocery giant Albertsons Companies, Inc. is gearing up for one of its most anticipated, fan-favorite events: The Monopoly Shop, Play, Win!® game! The Monopoly program is Albertsons Companies' largest national event and is now in its thirteenth year. Consumers can play online or at participating stores from March 3 to May 4, 2021.
To maximize excitement around the program, Valpak – the company behind the Blue Envelope of Savings that mails to 39 million households nationwide - is getting in on the game! Albertsons Companies is taking over the March mailing, meaning Valpak recipients have the exclusive chance to win even more. In addition to the $230 million in prizes and money-saving offers awarded during the Monopoly event, $100 Instant Win gift cards will be inserted in select Valpak envelopes during the game (valid at participating stores). Plus, when they play, consumers can really win big with the chance to score free groceries for life!
Angela Moore, Director, CPG Media and Marketing at Albertsons Companies shared, "The Shop, Play, Win!® game is one of our most fun, creative and engaging consumer events of the year, and we're thrilled to bring it back! The chance to save money and win prizes resonates with consumers big time, and we're reaching more of our audience this year than ever before through our partnership with Valpak. With $100 gift cards and free groceries for life up for grabs, be sure to open your envelope in March!"
"Our passion is to bring great content, value and an immersive experience to the Valpak consumer, and our partnership with Albertsons Companies for Shop, Play Win!® is the embodiment of all three," added Jay Loeffler, Vice President of National Sales at Valpak. "We are thrilled to bring this program to market with Albertsons Companies and can't wait for our consumers to engage, both in the envelope and online."
Albertsons Companies-branded Valpak envelopes will hit homes during the month of March. No purchase is necessary to participate or win in the Monopoly event, and consumers can visit ShopPlayWin.com to learn how to play, download the app and see full rules.
About Albertsons Companies
Albertsons Companies is a leading food and drug retailer in the United States. The company operates stores across 34 states and the District of Columbia under 20 well-known banners, including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs. Albertsons Companies is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2019 alone, along with the Albertsons Companies Foundation, the company gave $225 million in food and financial support. In 2020, Albertsons Companies made a $53 million commitment to community hunger relief efforts and a $5 million commitment to organizations supporting social justice. These efforts have helped millions of people in the areas of hunger relief, education, cancer research and treatment, social justice and programs for people with disabilities and veterans' outreach.
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.