Valpak Triples Instant Win Prize to $300 in July

ST. PETERSBURG, Fla., June 30, 2021 – As restrictions begin to lift and businesses bounce back, one company is giving consumers more spending power – delivered right to their mailboxes! Valpak, creators of the Blue Envelope of Savings that arrives in 39 million homes each month, is making a significant change to its fan-favorite Instant Win program for July.

Since 1988, Valpak consumers have won millions of dollars in cash and prizes by opening their Blue Envelopes. Every month, they can look forward to potentially finding these $100 surprises in randomly selected envelopes. For some added summer fun, Valpak is TRIPLING that amount to $300 in July – the largest single value prize ever included inside their envelopes. For these lucky winners, that's 300 reasons to "Open up the Neighborhood."

While $300 with no strings attached may seem too good to be true, as Valpak likes to say, "It's real!" Consumers can read news coverage about Instant Win and view videos from past winners at, and all Instant Winners are encouraged to join in the fun and share their stories there.

Chris Bilotta, Director, Promotions and Partnerships at Valpak, shared, "One of Valpak's core objectives is to engage our recipients with 'surprise and delight' promotions, which they love, both inside and outside of our iconic envelope. Increasing Instant Win prizes to $300 in July is our way to help our neighbors celebrate summer and thank them for opening their envelopes. With 93% of Valpak households doing just that, we're helping people across America save with a smile."

Valpak recently expanded its household reach by more than half a million homes and shows no signs of slowing down - that's more savings to more homes and more chances for consumers to win big. Their $300 Instant Win envelopes hit homes between 7/3-8/3, so be sure to keep an eye on your might just find a little bit of sunshine in there!

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications