Valpak Expands with New Markets, More Households, Additional Mailings
Seven Cities Get Extra Chances for Instant Win $100 Checks
ST. PETERSBURG, Fla., June 7, 2021 – Valpak, the company behind the iconic Blue Envelope of Savings that arrives in 39 million mailboxes each month, is expanding. The company has added 57 new neighborhoods, increased its household reach by more than half a million, and introduced a bi-monthly mailing in six markets.
New Neighborhoods & More Households
This June, 57 new neighborhoods will receive their first Blue Envelope of Savings. The expansion is happening in cities throughout the U.S., including Albuquerque, Chicago, Cleveland, Detroit, Houston, Omaha and Tampa Bay. Altogether, Valpak will be reaching 610,000 more homes.
In addition in August, Valpak is adding a brand new market – Chattanooga, TN – and plans to expand to Knoxville in 2022.
Twice-a-Month Mailings & More $100 Checks
In 2020, Valpak piloted bi-monthly mailings in Denver and Phoenix. Based on the success of those markets, in March 2021, the company added twice-monthly mailings in Albuquerque, Cleveland, Detroit, and St. Louis. In Minneapolis, Valpak is conducting a mailing every three weeks, which means household receive a total of 16 blue envelopes a year.
Households in the six areas have been receiving two Valpak-branded envelopes, running approximately two weeks apart. That's double the savings for consumers and double the opportunities for businesses to get their ads into the homes of potential customers who want their products.
The second mailings in the six markets are sent in a light blue Valpak envelope and include the randomly inserted, no-strings-attached $100 checks. That means consumers in the six markets have two opportunities each month to get a surprise $100 check. Since 1988, Valpak consumers have won millions of dollars in cash and prizes – just by opening their Blue Envelopes.
During the past year, Valpak has been dedicated to adapting, innovating and extending its reach to help local businesses weather the pandemic. Through its suite of powerful direct mail products – including targeted, customizable postcards that utilize QR code technology – Valpak has supported businesses' new hours, offers, social distancing protocols and service options and delivered those messages to customers at a crucial time.
Valpak CEO & President Mike Davis commented, "Having a growth mindset has been crucial during the past year. Now more than ever, Valpak is dedicated to helping people save, businesses grow and neighborhoods thrive, and expanding is one way we're helping to keep beloved local businesses top-of-mind in ever-changing circumstances."
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.