Valpak Doubles Instant Win to $200 in January

ST. PETERSBURG, Fla., Jan. 6, 2021 – Valpak is giving consumers the chance to kick off 2021 with some extra cash while they enjoy their favorite Disney sounds from the Disney Hits playlist year 'round.

To get the year off to a great start, for the month of January, Disney Music Group is doubling (yes doubling!) the usual Valpak Instant Win prize to $200. Since 1988, Valpak consumers have won millions of dollars in cash and prizes – just by opening their Blue Envelopes. Every month, consumers can look forward to potentially finding these $100 surprises in randomly selected envelopes, no strings attached. Who couldn't use a bit of extra cash this time of year?

Leveraging the magic that only Disney music can bring, the envelope will drive consumers inside for deals on the products and services they want and need. After all the holiday spending, families across America will be looking for savings in categories like health, home services, beauty, fitness, grocery and local dining – an industry in need of support now more than ever – and Valpak is their go-to resource.

The iconic Blue Envelope of Savings will also promote “The Happiest Playlist on Earth,” where fans can listen to a collection of their all-time favorite Disney songs from films and television, plus new classics including “Soul” and “Frozen,” “The Lion King,” “Aladdin,” “Frozen 2,” “Coco” and many more. These can be accessed by scanning a QR code on the envelope, so staying connected to entertainment is fast, easy and fun.

Valpak CEO and President Mike Davis shared, "There's nothing like the wonder and joy that Disney music brings to kids and adults of all ages. We can't wait to bring that into homes in all the neighborhoods we serve and help connect Disney music fans across America to tunes from their legendary and beloved catalog. An envelope full of local and national savings, plus the chance to win $200, will definitely put a smile on consumers' faces!";

Valpak envelopes featuring the Disney Hits playlist will be arriving in homes January 4 to February 2, 2021, bringing the happy to a neighborhood near you.

About Disney Music Group
Disney Music Group is home to Walt Disney Records, Hollywood Records, Disney Music Publishing, Buena Vista Records, and Disney Concerts. In addition to the labels' genre-spanning rosters and its rich catalog of classic and enduring music, DMG also releases film and television soundtracks such as the chart-topping “Frozen 2” and “Bohemian Rhapsody,” the Emmy® winning “The Mandalorian,” Oscar-winning “Coco” and “Moana” soundtracks, and the Oscar and Grammy-winning “Frozen” soundtrack. Recently released titles include “The Mandalorian” Season 2 and “Soul.” To stream classic Disney hits, please visit:

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Check out these fun ways to energize your daily routine – and savings game – in 2021.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications