Valpak Partners With Crayola to Celebrate Black History Month
ST. PETERSBURG, Fla., January 27, 2022 – Direct mail advertising leader Valpak is amplifying a message of awareness and education to its audience of over 41 million homes this February. With the support of Crayola, the brand that sparks imagination through color, the company is launching its "Celebrate Our CommUNITY: A Tribute to Black History Month" campaign.
Inclusion and expression take center stage in this campaign, with part of the iconic Valpak Blue Envelope transformed into a custom Crayola coloring page. Consumers are invited to "Color their communities" on the inside of the envelope, then share their masterpieces on Valpak's Facebook page with tags #ColorYourCommunity #Entry. Randomly selected winners of four (4) drawings will each receive $500, plus $500 in Crayola product will be donated to their school of choice.
To help consumers express themselves, each CommUNITY envelope contains an offer for $.50 off any one (1) pack of 24-count Crayola Colors of the World crayons – the lead product from an inclusive coloring tools line designed to represent over 40 global skin tones. Plus, consumers have a chance to win a free Crayola Colors of the World product (crayons, markers, colored pencils, coloring books) instantly, just by looking through their envelope.
Advertisers inside the envelope will have the opportunity to display special graphics on their ads to self-identify as Black-owned or show support for the campaign. Valpak will also celebrate important Black history milestones and feature Black-owned businesses on their social media channels, and in other initiatives throughout the year. By seeking out Black-owned businesses in Valpak advertising areas and offering support, they hope to highlight the importance of diversity – in their envelope and in the neighborhoods they serve. Finally, Valpak will engage and celebrate their employees by encouraging discussions about cultural appreciation within their workforce.
Chris Bilotta, Director of Promotions and Partnerships at Valpak, shared, "At Valpak, we believe in energizing the savings game for all and in connecting all the wonderfully diverse businesses in a community to their ideal audiences. We're grateful for the chance to partner with Crayola to amplify a message of inclusion and expression as we celebrate Black History Month, this February and year-round."
Mimi Dixon, Director, Brand Activation and Content at Crayola, added, "The Valpak and Crayola Colors of the World partnership not only continues the goal of inspiring kids to creatively and accurately color themselves into the world they see around them, but also celebrates inclusion with the common goal of increasing representation and fostering a greater sense of belonging and acceptance. This is a first-of-its-kind partnership for Crayola, and we look forward to the colorful consumer engagement and expression."
Valpak brings its local-first focus together with the creative potential embodied by Crayola to honor Black History Month in neighborhoods between January 29 and February 28. Consumers can head to valpak.com to learn more.
About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.
About Crayola
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or join the community at www.facebook.com/crayola.
Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com
Crayola Media Contact
Erika Merklinger
PR & Communications Manager
Valpak
(610) 253-6272 ext. 4625
eamerklinger@crayola.com