Speaker: Ed VanderVeen, Event Organizer
My name is Ed VanderVeen. I’m one of the organizers for the Texas Pinball Festival held every year in Frisco, Texas. I’ve been advertising with Valpak for three years. The Texas Pinball Festival is a large show. We host designers and artists and special guests. We feature over 400 pinball machines and classic arcade games. I liked advertising with Valpak because I was able to reach an audience that lived around where our event is held.
My sales rep, Barry, was very easy to work with. He did a great job of explaining to me the different zones, how many people I can reach. He gave me suggestions on what areas we should advertise in, and more importantly, when we should have our coupons go out since my event is a one-time-a-year event. It’s not a year-round thing, so he was very good about talking with us and explaining what the best mail dates would be for our coupon to go out.
At the end of the show, it’s easy for us to track to see how successful we were. I was able to see the number of coupons redeemed. We saw a 300% return on our investment. I was able to target the residents surrounding our event, specifically in the Frisco area. I was able to choose the zones that we advertised in.
I would recommend Valpak to other festivals and shows. I mean, it’s something that you’re going to reach a target audience that lives directly around where your event is held. They’re going to have something they can see. They can carry it with them, they can put it on the refrigerator. They’re not going to forget about it and you can really get what your show is about across to them on this little piece of paper that they’re not going to forget about.
I would highly recommend it to any comic cons, entertainment venues, restaurants, anything like that in the entertainment industry.
