Realize your business goals with Valpak® advertising solutions
Tell us what you want to achieve and we’ll help you choose the best channels to succeed
Solutions
Proven advertising for local businesses and national brands
Blue Envelope
Our most popular and affordable direct mail format, where businesses share the cost to mail. Millions of business owners have seen success from mailing Valpak coupons to our targeted audience of local households.
Postcards
With Valpak postcard advertising, you can mail ANY household in the U.S., even create a lookalike audience to match your customer list. You can also request a list built from scratch and mail any direct mail format or mail date.
Digital
From programmatic display to social media ads, our robust suite of digital solutions creates a cohesive customer experience across channels and includes real-time performance metrics to measure campaign results.
Data
Advertising to your exact customer is only possible with accurate audience data. Our self-service mailing lists and all-inclusive consumer surveys make it easy to make intelligent data decisions that generate more sales.
Reach
Advertise with a shout (not a whisper)
Reach is the possible number of consumers who will see your ad based on targeting criteria. The Valpak Blue Envelope has a reach of 41 million households in increments of 10,000 households.
Our postcards enable marketers to reach any household in the U.S. and our digital solutions utilize reach rate percentage and other key performance indicators to track and measure campaign reach.
Frequency
More impressions = better results
Frequency is the number of times a consumer is exposed to an ad. Advertising more frequently increases ad recall and purchase intent, driving your customers from brand awareness to action much faster.
The average consumer interacts with a business 7 times before making a purchase. Combining print and digital can increase those conversions up to 20% too.
Performance
The path to purchase is no longer linear
Today, what drives purchasing is a mix of convenience and choice. To succeed at advertising, your business needs to reach customers how, where and when they prefer to hear from you.
Our comprehensive performance tracking tools will show you the most successful channels, measuring incoming calls, website traffic, coupon activity, QR code scans and more campaign metrics.
Contact Us
Ready to grow your business?
Get started today!
Next steps:
1
Connect with a local rep
A partner who cares about your business’s success
2
Choose your product mix
We have solutions for every marketing goal and budget
3
Design your campaign
From audience targeting to postage, it’s all included
4
Measure your results
Tools that prove that your ads are yielding a positive ROI