Target your exact customer with Valpak® custom postcards
We’ll make sure your postcard mails at the time and place that’s best for your business.
Reach
Up to millions of households in quantities of 2,500 or more
Response
57% of postcards are read by someone in the household (USPS)
Results
Personalization can increase marketing ROI by 10% to 30%
Overview
Dial up your direct mail marketing
With a variety of custom direct mail options, we help you choose the best audience and postcard design and size for your exact marketing goals. You can provide your own list of targeted households or let our team recommend the right demographic mix and most impactful areas to mail.
Everything – from audience targeting to graphic design to offer recommendations to postage – is included and you work with a dedicated direct mail marketing rep for the entirety of your postcard campaign.
Targeting
3 options to choose from
Traditional saturation
Valpak uses data intelligence to target the ZIP codes and carrier routes with the highest percentage of your ideal customers, taking advantage of lower USPS postage rates.
Targeting a specific consumer
Mail postcards based on criteria like age, gender, income, credit, purchasing habits, political affiliation, education, profession, etc. With over 300 selects, we can find your exact customer.
Trackable results
Current customers spend more at checkout and have a higher lifetime value. We develop custom postcard mailings from your customer list to increase retention and win back former customers.
Sizes
Choose from 4 sizes
Valpak offers a variety of standard and non-standard postcard sizes:
- 6×9 (our most popular standard size)
- 6×11 (more space for your mailer promo)
- 6×4.25 (most cost-effective custom postcard)
- 6.375 x 10.5 (trifold menu mailer for restaurants)
Design
Eye-catching postcards that work
Our graphic design department creates high-quality postcard mailers for thousands of large and small businesses each year, leveraging industry-leading design tools and templates and decades of direct mail creative expertise. You can also provide your own design or marketing materials to match and still expect a quick turnaround time.
All design templates and postcard sizes include return address labels printed on the business card and are heavy 100# gloss cardstock. Of course, you’ll receive a PDF proof to approve prior to mailing.
Explore More
Advertise across multiple channels for the best results
Blue Envelope®
Mail to neighborhoods with higher household incomes and purchasing power
Digital
Extend the reach of your print campaign with hyper-targeted digital advertising
Data
Target specific households for address matchback, A/B testing or tailored offers
Contact Us
Ready to grow your business?
Get started today!
Next steps:
1
Connect with a local rep
A partner who cares about your business’s success
2
Choose your product mix
We have solutions for every marketing goal and budget
3
Design your campaign
From audience targeting to postage, it’s all included
4
Measure your results
Tools that prove that your ads are yielding a positive ROI