Which types of ads capture an audience’s attention?
And why do some ad campaigns perform better than others (even from the same brand)? Is it the call to action (CTA), or maybe eye-catching graphic design—do we respond better to authentic images versus illustrations, or perhaps it’s simply the color that draws attention (what’s in a color)?
Valpak collected survey data from over 1600 U.S. adults to better understand the impact of design elements on brand awareness and conversions and provide 5 data-backed ad design tips to help businesses optimize their print advertising.
