Target neighborhoods with Valpak PlusOne™ postcards
Reach the same high-value audience as the Blue Envelope at an affordable price
Reach
Up to millions of households in increments of 10,000
Response
57% of postcards are read by someone in the household (USPS)
Results
People who receive direct mail spend 28% more than those who don’t (USPS)
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Overview
Affordable stand-alone business postcards
Valpak PlusOne postcards are neighborhood-targeted and mail to the same households as the Blue Envelope. This built-in targeting saves you money and makes postcard advertising accessible to businesses of all sizes. Unlike other mail services, our full-color postcard includes enhanced USPS Informed Delivery email marketing with trackable reporting.
Features
Command attention and drive response
Format
PlusOne is an 8 ½” x 5” full-color direct mail postcard 100% branded to your business – no shared advertising space or intrusive Valpak logo
Limited inventory
Unlike other types of ads, there’s a limited quantity of PlusOne postcards per market and inventory is first come, first served.
Trackable results
Each PlusOne postcard is imprinted with a postal barcode for tracking and you can add a unique URL, QR code and phone number.
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Benefits
3 reasons to choose Valpak PlusOne
- Save money on mailing list costs and postage while your message gets delivered to high-quality consumers
- Reduce waste by only targeting households that meet rigorous demographic criteria and want your offers
- Double your exposure by promoting your business to the same households with an ad in the Blue Envelope
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Informed Delivery
Added value for direct mail products
Valpak PlusOne postcards include an upgraded full-color ad, custom image and URL in USPS Informed Delivery emails, which give consumers a digital preview of their mail and packages. This additional touch point adds digital impressions to your postcard advertising (at no extra charge).
57 million
Informed Delivery users
65%
Average email open rate
5.5 billion
Impressions generated
The USPS estimates businesses receive 37% more response and 20% more conversions from advertising via a second channel.
Testimonials
Clients share their successes with PlusOne postcards
Explore More
Advertise across multiple channels for the best results
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Blue Envelope®
Mail to the same neighborhoods as your PlusOne postcard for additional impressions
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Digital
Extend the reach of your print campaign with hyper-targeted digital advertising
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Data
Target specific households for address matchback, A/B testing or tailored offers
Contact Us
Ready to grow your business?
Get started today!
Next steps:
1
Connect with a local rep
A partner who cares about your business’s success
2
Choose your product mix
We have solutions for every marketing goal and budget
3
Design your campaign
From audience targeting to postage, it’s all included
4
Measure your results
Tools that prove that your ads are yielding a positive ROI