Junk Removal Business Advertising Case Study
Marketing Objective
To measure the effectiveness of Valpak in generating new junk removal and cleanout leads by mailing more frequently.
Marketing Strategy / Campaign
- Mailed the same 5 areas (50,000 households) for 3 consecutive months in the Palm Beach, FL market
- Mailed 18 control areas and 5 test areas for 3 consecutive months in the Buxmont, PA market (230,000 households)
Both markets targeted homeowners, included a pricing discount of $25 off a 1/4 truck or more and utilized unique phone numbers for call tracking.
Results / Metrics
- 88% overall increase in unique callers
- 6 minute average call duration
- Palm Beach, FL: 100% increase in unique callers in month 2 vs. month 1; 150% increase in month 3 vs. month 2
- Buxmont, PA: 95% increase in unique callers in month 2 vs. month 1; 5% increase in month 3 vs. month 2
Conclusion
The results confirm that consistent mailings generate more new leads month over month for junk removal service providers / business owners. Frequency is key in keeping your business top of mind when local consumers need to get rid of unwanted items with junk removal and furniture removal services. Book now with your local Valpak marketing agency to discuss your initiatives and how our direct mail and digital marketing solutions can help.
