Grow your brand with Valpak® direct marketing
Advertise in the mailbox to connect with your audience on a deeper level
Overview
There’s no turning the channel in the mailbox
Brands call Valpak when digital and TV become too cost-prohibitive, crowded or even unstable. Shared mail is just as targeted and trackable as other media channels at a lower rate. Choose us to optimize your lead funnel with an audience that spends and converts.
At a time when every dollar needs to perform, accountability is key. We’re actively investing in products, promotions and people to ensure a
best-in-class advertiser and consumer experience. Since Valpak’s audience is already targeted, you can cast a wide net at a lower price and still reach highly desirable consumers.
24 billion
ads mailed last year
![](https://www.valpak.com/wp-content/uploads/Data_MailingLists_Header1184449465.jpg)
Targeting
Activate key shopper segments
Valpak navigates shifts in demographics, spending habits and media consumption to help national brands precisely target at the household level, all while eliminating wasteful spend.
By combining targeted direct mail (like PlusOne mailers), customized social media integration and programmatic and mobile display with consumer insights, Valpak delivers measurable results for our valued partners.
Benefits
How we drive results for our advertisers
Promotions
In a mailbox near you
![Valpak Blue Envelope Shark Week 2024](https://www.valpak.com/wp-content/uploads/Valpak-Blue-Envelope-Shark-Week-2024.jpg)
Jaw-some News! Discovery’s Shark Week is Back
Discovery’s Shark Week is back on the Blue Envelope this July with some Great White-size savings and cash prizes guaranteed to wet consumer appetites as the 35th season of the hit show returns.
The John Cena-hosted event will be something to see for shark and coupon lovers alike. Not only will consumers have a chance of finding a $100 check swimming around amongst Valpak coupons, but viewers can also register at valpak.com to enter a $25,000 sweepstakes (our largest prize amount to date!). With a Valpak commercial airing on the network all month, get ready for a coupon-feeding frenzy bloodbath.
Partners
Major media and entertainment
In addition to great ads from businesses like yours, we partner with media and entertainment companies to surprise and delight your customers with exclusive content and chances to win prizes.
![](https://www.valpak.com/wp-content/uploads/iHeart_Radio_Logo.png)
![](https://www.valpak.com/wp-content/uploads/2023/03/HGTV-Logo.png)
![](https://www.valpak.com/wp-content/uploads/2023/03/Food-Network-Logo.png)
![](https://vpcom-tst.valpak.com/wp-content/uploads/2023/03/Paramount-Logo.png)
![](https://vpcom-tst.valpak.com/wp-content/uploads/2023/03/Legoland-Logo.png)
![](https://vpcom-tst.valpak.com/wp-content/uploads/2023/03/Warner-Brothers-Logo.png)
![](https://www.valpak.com/wp-content/uploads/Discovery-Channel-Logo-1024x576.png)
![](https://www.valpak.com/wp-content/uploads/BlueEnvelopes-1024x971.webp)
Solutions
Everything you need to succeed at advertising your brand
![](https://www.valpak.com/wp-content/uploads/Icon_Envelope.png)
Blue Envelope®
Get up to 100 million impressions with an ad on the outside of the envelope
![](https://www.valpak.com/wp-content/uploads/Icon_Postcards.png)
Postcards
Create a mailbox moment with targeted and affordable postcard ads
![](https://www.valpak.com/wp-content/uploads/Icon_Digital.png)
Digital
Turn impressions into customers with SEM, mobile and social ads and more
![](https://www.valpak.com/wp-content/uploads/Icon_Data2.png)
Data
Accelerate growth with self-service mailing lists and audience survey solutions
Premier Plus Success
100% viewability for your advertising
37%
lower cost per lead for a home services brand with Premier Plus and inserts
25%
lift in sales for home security brand in areas mailing both versus only inserts
54%
more orders generated for e‑commerce brand in areas mailing both solutions
Contact Us
Ready to grow your business?
Get started today!
Next steps:
1
Connect with a marketing expert
A partner who cares about your business’s success
2
Choose your product mix
We have solutions for every marketing goal and budget
3
Design your campaign
From audience targeting to postage, it’s all included
4
Measure your results
Tools that prove that your ads are yielding a positive ROI