Grow your brand with Valpak® direct marketing

Advertise in the mailbox to connect with your audience on a deeper level

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Overview

There’s no turning the channel in the mailbox

Brands call Valpak when digital and TV become too cost-prohibitive, crowded or even unstable. Shared mail is just as targeted and trackable as other media channels at a lower rate. Choose us to optimize your lead funnel with an audience that spends and converts.

At a time when every dollar needs to perform, accountability is key. We’re actively investing in products, promotions and people to ensure a  best-in-class advertiser and consumer experience. Since Valpak’s audience is already targeted, you can cast a wide net at a lower price and still reach highly desirable consumers.

24 billion

ads mailed last year

Targeting

Activate key shopper segments

Valpak navigates shifts in demographics, spending habits and media consumption to help national brands precisely target at the household level, all while eliminating wasteful spend.

By combining targeted direct mail (like PlusOne mailers), customized social media integration and programmatic and mobile display with consumer insights, Valpak delivers measurable results for our valued partners.

Benefits

How we drive results for our advertisers

“Valpak has been an instrumental partner in supporting our television and streaming programming objectives. Leveraging various Valpak products, we’ve run both very targeted programs all the way up to presenting our coverage of the French Open on the cover of all 41 million Valpak envelopes. Valpak continues to be a trusted partner that delivers results.”

– Neil Roberts, Executive Director of Marketing, The Tennis Channel

“Working with the team at Valpak has been an absolute joy. Together, we created a successful promotional campaign that delivered fantastic results.”

– Brent Quam, Partnership & Promotions Manager Merlin Entertainment (LEGOLAND New York)

“This partnership continues to yield great benefits, and we hope all our friends at Valpak are as enthused as we continue to be! This partnership is a perfect opportunity in the campaign mix.”

– Cory Chapman, VP of Marketing, HGTV Farmhouse Fixer

Promotions

In a mailbox near you

iHeart Takes Center Stage

iHeart is back on Valpak’s Blue Envelope in April to spread the word about the 12th annual iHeartCounty Festival, where some of country music’s biggest superstars will be taking over the stage: Brooks & Dunn, Thomas Rhett, Rascal Flatts, Cole Swindell, Sam Hunt, Megan Moroney, Bailey Zimmerman, and Nate Smith, all hosted by Bobby Bones.

Valpak will give one lucky fan the chance to win a VIP trip to attend the festival. The party won’t stop there, inside the envelope consumers have a chance to find $100 in Country Cash.

Partners

Major media and entertainment

In addition to great ads from businesses like yours, we partner with media and entertainment companies to surprise and delight your customers with exclusive content and chances  to win prizes.