Create memorable connections with Valpak® automated postcards
Direct mail outreach during life events is a proven method to find new customers
Reach
250 or more per mailing
over 6 months to one year
Response
57% of postcards are read by someone in the household (USPS)
Results
Personalization can increase marketing ROI by 10% to 30%
Overview
Business postcards for every occasion
From new homes to birthdays to new stages of life, our automated service of customizable postcards drives brand awareness and fits into any budget and marketing plan.
How it works
No more paper cuts, no more list-wrangling
No more back-and-forth with the post office, these automated postcards make it easy to reach your very best customers in 4 easy steps:
- Choose your audience focus
- Choose the ZIP codes to mail
- Choose your quantity (250 or more)
- Choose a template & customize
From mailing lists to postage to personalization (where available), everything’s included with these 6” x 9” postcards.
Audience
Choose your audience focus
(select multiple to compare)
New movers
Whether moving across town or cross-country, leasing an apartment or buying a new home, consumers are apt to switch service providers or try a new business when they move. These postcards are mailed to all new movers (new homeowners and renters) with the option to only mail new movers to a new ZIP code for additional targeting. We recommend personalization by first or last name to increase response.
This postcard program works well for cable/internet providers, pharmacies, dentists, auto services, restaurants, retail and beauty.
New homeowners
64% of consumers change all or some service providers after moving or purchasing a home. These postcards are mailed to new homeowners in owner-occupied homes with mailing lists prioritized by home sale price. Personalization by owner last name is recommended.
This postcard program works well for home and lawn services like plumbing and pest control as well as restaurants, retail and medical.
Explore More
Advertise across multiple channels for the best results
Blue Envelope®
Mail to neighborhoods with higher household incomes and purchasing power
Digital
Extend the reach of your print campaign with hyper-targeted digital advertising
Data
Target specific households for address matchback, A/B testing or tailored offers
Contact Us
Ready to grow your business?
Get started today!
Next steps:
1
Connect with a local rep
A partner who cares about your business’s success
2
Choose your product mix
We have solutions for every marketing goal and budget
3
Design your campaign
From audience targeting to postage, it’s all included
4
Measure your results
Tools that prove that your ads are yielding a positive ROI